Is SoundCloud Imploding? Top Execs Jump Ship as ‘Desperate’ Fundraising Begins


Will 2017 see the end of SoundCloud?

2017 is shaping up to be a difficult year for SoundCloud.  Several months ago, Spotify walked away from SoundCloud acquisition talks.  In fact, SoundCloud co-founder Alexander Ljung all-but-confirmed bankruptcy rumors.  He even admitted that the company may go bankrupt should their GO subscription service fail to take off.

“SoundCloud may run out of cash earlier than December 31, 2017… These matters give rise to a material uncertainty about the Group’s ability to continue as a going concern.”

Add even more bad news.  Financial Times reports that the German streaming service just lost two key executives.  Marc Strigel, the company’s COO, and finance director Markus Harder have resigned.

The company quickly downplayed the high-profile exits. Without giving specific details, a spokesperson told FT,

“After five or so years, they felt it was time to move on to new adventures.”

The sudden (read: abrupt) exits come as the Berlin-based streamer prepared a new wave of fundraising. Once again downplaying the exits, a spokesperson said,

“SoundCloud is currently fundraising, which is typical of most startups of our size and in our phase of growth. This [exits] is unrelated to our ‘normal course’ fundraising efforts, which are being led by our recently appointed Chief Financial Officer [Holly Lim.]

SoundCloud remains in a position of strength and is confident in its long-term prospects as it continues to be the go-to platform for the creative community.”

Investors, however, painted a clearer picture of what’s going on inside the company.  After refusing to provide the company with additional funds, an anonymous German financier told FT that SoundCloud is “begging for money.”  He said that the company needs to rethink their $700 million valuation and settle for a lower amount.

The Berlin-based company quickly denied the desperation rumors.  Yet, the high-profile exits, and the new (read: hasty) fundraising rounds underscore SoundCloud’s poor position in the music streaming market.  The company has yet to turn a profit, and 2015 losses amounted to €51 million (or $54 million).  The service currently boasts over 200 million creators and 135 million tracks, most from new artists.

H/T: Digital Music News 

Setting Up A Spotify Verified Artist Account

Setting Up A Spotify Verified Artist Account



Artists and labels can now create Verified Spotify Accounts.  Once your Verified Spotify Account is activated, you can start to build a community of fans who want to discover music through you. Each time you make a playlist or share a song, they’ll hear it.

Once verified, your account will be linked to your discography pages, making them easily searchable within the service.  Remember, “followers” are essentially users who you can reach directly whenever you have new music to promote.  You are creating a valuable direct-to-fan channel within Spotify.

How to Become a Spotify Verified Artist:

Step 1

  • Make sure your releases are in the Spotify store.


Step 2

  • Set up a new user account here.
  • Click “create an account using your e-mail address.”  Do NOT signup with a Facebook profile. If your artist name is already taken, don’t fret, choose the next best name, i.e.: ‘artist_name’Official or ‘artist_name’Music.  You will be able to change this to your proper name in the next step.


Step 3

  • Submit for verification here. (You may be required to create or log in to an existing Google account to use the submission form.)
  • You will need to include a URL to a hosted 200×200 pixel profile image on the form.


Step 4

  • Add one playlist to your account so it’s not empty upon launch.
  • Make sure to ‘right click’ on the playlist name > Make Public – otherwise it will not be visible.


Step 5

  • Copy and paste the playlist ‘HTTP link’ to share with your fans on Facebook and Twitter.
  • Copy and paste the ‘Embed Code’ to embed our web player and allow streaming directly from your website or blog.


Download the attachment below for Spotify’s Playlist Setup and Best Practices guide.

There is no guaranteed timetable for verification, but Spotify’s goal is 2-6 weeks.
If you are having issues with your profile, please make use of Spotify’s Support options:

Study Proves Dance Music Boosts Your Productivity

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A recent study conducted by Mindlab International found that nine out of 10 people perform better when listening to music while working.

The experiment: 26 participants had a series of tasks to complete every day for five days, some days with and some without music. Over 80% of participants produced their fastest and most accurate work when listening to music as opposed to nothing at all. Mindlab’s Dr. David Lewis summed up the role of music in the workplace.

 “music is a powerful management tool if you want to increase not only the efficiency of your workforce but also their mental and emotional state” 

Dance music resulted in the highest accuracy and fastest performance among different tasks. Solving equations, mathematical word problems, and abstract reasoning tasks were all accomplished more effectively with a driving rhythm of dance music.

Next time the person next to you has Tiesto leaking through their earbud don’t judge-they are likely working harder than you!

Stream your favorite artists by selecting a channel here


Where Do DJ’s Get Their Music? (2017)

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“Good music has no expiration date.”

DJ’s are the kings of music discovery. You might hear a track by a DJ and not hear it again for another 6 months. A large amount of music DJ’s play is unreleased. But they also play older tracks that you would never find. Here are some of the best platforms to find music used by the worlds top DJ’s.




Uploading your music to SoundCloud is like living in the Matrix. You are praying the copyright bots won’t find your music. Originals are easy to find but remixes and mashups are becoming more and more scarce.

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SoundCloud caters to everyone not just DJ’s. There are no DJ playlists or top listings. The repost function is becoming more and more of a stock exchange among popular artists. You need to dig to find what you are looking for. That being said there are still some great tracks on SoundCloud and only on SoundCloud.  Go here to check out SoundCloud.




Beatport was once the largest digital DJ music store in the world. It offers a top 10 list that used to be valued by DJ’s and producers. Beatport has also become unreliable for making payments to artists on the platform. What used to be the holy grail of dance music is now a financial mess.
The best thing about Beatport is the sound quality of the tracks and the many dance music genres. Top DJs’ track lists will help you find the best tunes also. Go here to check out Beatport.

Shazam your way through DJ sets.

This is one of my favorites and probably the least known. Shazam has an amazing catalog and I have Shazam’d tracks from some of the most underground DJ’s (Marco Carola, Solomun etc). The best way? Go see one of your favorite DJ’s and when you hear a song you like do the Shazam dance and try not to act like a nerd starring at your phone while the Shazam wheel spins. Give it a shot at your next rave or festival you will be surprised.  Download Shazam here.



Traxsource is the underground music store. They provide the underground music downloads in high-definition WAV and MP3 format. If you are into Techno and House music this is a good place to look.

Tracks are available in DRM free 320 kbps MP3 and  CD Quality WAV format. Go here to check out Traxsource.




DemoDrop is a social network for DJs and producers who want to share their tracks with others.
You can submit your music to DJs, producers and record labels to receive support and feedback.
DemoDrop also allows you to download those tracks as long as you support or upvote the producer. DemoDrop has a top 10 chart and a trending chart for new uploads that are performing well. Please visit their official website for more information and create an account. Go here to check out DemoDrop.



YouTube is a hidden gem for new tracks. DJ’s have streams or videos of their live sets often containing track lists. Where else better to get new music from than other DJ’s?
In the comments section you can find track names from other crate diggers. Go here to check out YouTube.

What are some of your favorite places to find new music?


Spotify is becoming more and more popular among the DJ community. While they still have a weak catalog as far as remixes go they still have a ton of good tracks. Even better festivals and DJ’s are crafting playlists that make it very easy access a large list of tracks from your favorite DJ’s, what more could you ask for?

Get Creative

Being a DJ is about adapting to your crowd and making that crowd dance! Most DJ’s these days are playing the music they like and they THINK everyone needs to here. Make sure you are in the right environment to play what the crowd will like or you will never get booked or grow your following! Do your own digging and find the tracks that define your sound.

Happy digging!


Follow George Goodrich on Twitter

DJ’s ONLY: 6 ways to double your fan base.


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1. Build a brand and have a long term vision.


Warning: if you want to just create music for the sake of art you will not enjoy this article. I hate to take the romance out of it but artists, DJ’s and bands are products. You offer value and people/consumers will give you money in exchange for the value you offer. If people value your music they will pay money to go to shows and will listen/download and hopefully share your music. Keep in mind when coming up with a DJ name that it should be easy to say and remember. Plan to make it big and have a vision of where you want your music career to go.


Do you know who this is? Good branding.


2. Get a better logo.

You can easily find someone to create a high quality logo for your style of music on behance. Stay away from $5 logo websites because they are of poor quality. Behance is facebook for graphic designers where you can find talented designers that are still in school looking to make some extra cash. $100 will get you a nice logo with a few modifications. Have an idea of what you want but give the designer as much freedom as possible.

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3. Get a job.


Have a favorite venue you would like to perform at? Get to know the people who work and run the place. Clubs and venues are always looking for young outgoing people to either work at or promote their venue. Once you get in it will be much easier to play some opening spots and work on your live performance. This will also give you an insight to the booking process and how the entire venue works.

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4. Practice your elevator pitch.


When someone asks you what you do what do you say? “I’m in school” or “I work at ____” for example you should say: “I am a music producer I make future house remixes and also produce my own original work.” This will get them asking questions and you can guide them to your website, DemoDrop or SC. It is up to your skill as a producer to win them over. Speak with confidence and own who you are and what you want to be.

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5. Be social and commit to it.


Social media is now an integral part of being an artist and a very strong promotional channel for your music if you do it right. Just because Twitter, Facebook, Instagram, YouTube, and SnapChat exist does not mean you need to have one. Only create an artists page on these platforms if you are confident you can create quality content on that platform! For example if you are going to sign up for Twitter and not tweet at least 3 times a day, retweet and engage then do no sign up for it. Same thing goes for every social platform. Also, If you are going to invest in a website make sure you can pay and renew your hosting. I see so many artists with abandoned webpages-this will lose you listeners.

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6. Use the Human Element


Many artists have just a logo on their page and the listeners/fans have no idea what they look like! As humans we interact and gravitate towards images of faces more than anything else. Spend some money on a professional photographer or have a friend with a nice camera get some decent shots of you. Photos of you performing are even better.

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Please reach out if you need guidance or tips on how you can grow your career as a DJ/ Producer. That is what we are all about.

DJ WARNING: How to protect yourself against copyright take-downs on SoundCloud

SoundCloud. Loved, hated and much discussed. It’s a business card for artists, a showcase of artists skill. The portal which makes a variety of sometimes ridiculous changes to the platform- “Copyright Takedowns ”  i.e. the deletion of songs of various artists for copyright protection – and users HATE IT.



“Wheres the love SoundCloud?”

Why tracks being taken down for copyright: After several negotiations with the three major labels – Universal , Sony & Warner Music – SoundCloud was forced to put in place copyright infringement technology that crawls SoundCloud looking for sound recordings in their system . By doing this SoundCloud has completely written off the creators, remixers and artists that helped build the platform into what it is today. Say goodbye to what used to be a great remix and bootleg culture. Now they have pivoted to go after original music and invited major labels to upload their catalogs behind the SoundCloud Go Paywall.


The price for this: For DJs and mashup artists who have built a following on the platform are walking on glass every time they upload a remix or mashup. There is no way to find out if the track will be detected by SoundCloud copyright software. SoundCloud has a “three strikes and you are out” rule in place meaning if three tracks are detected your channel will disappear forever. Losing a valuable fan base, comments on music and connections made through the platform.

So what if you want to share your music on SoundCloud without running the risk that your account will be deleted?


Here are some tips:

1. No remixes, mixtapes, mashups or edits

Granted, this tip could also come from Captain Obvious, but it is actually important. SoundCloud does not condone copyright infringement, everyone should know this by now. Of course, remixes are clicking magnets and are a natural progression for up and coming producers, however the labels hate remixes because they are not compensated for the work they own being used.

2. Check your old uploads on copyright – and delete them!

Have you already uploaded mashups, mixtapes or bootlegs? If so you run the risk of getting a strike on your channel. The Content ID system of SoundCloud is continually evolving and will continue to become more advanced as time goes on. Just because you have an old remix does not mean it is safe.

3. Scatter your music

By choosing only one platform to do you marketing work you run the risk of your music disappearing without notice. What if your account is deleted? Spread your musical products so on multiple platforms. E.g .: Demo Drop is great for mashups, remixes and even some originals, Mixcloud can also be great for live mixes and DJ sets. Have one website where you can display all of your accounts like this. Stay active on updating your music on each platform.

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4. Why risk it?

If you still want to upload your mashups or live sets on SoundCloud, there are a few annoying ways to override the automatic system. You can always make multiple account but who wants to deal with that? Why assume the risk? Many DJ’s and producers have migrated to DemoDrop where they can upload their music in a stress free environment. DemoDrop is socially integrated with Facebook, Twitter and you can even migrate your music directly from SoundCloud onto DemoDrop making the transition even easier. 

What do you think of SoundCloud’s copyright policy? Follow us and let us know what you think.  Facebook

How to get your music to your favorite DJ’s





The internet has opened a new world when it comes to connecting with our favorite people. We can keep track of almost any public figure through social media. With so many ways to connect it is actually getting harder to get in touch with DJ’s and artists who have a massive following. On a daily basis they get hundreds of Direct Messages, Emails, Tweets etc. Here are a few tips to get your music into your favorite artists inbox.


`1. Do some research.


Who is your favorite DJ? Yes, you may know their music but how much do you really know about them? Do some research and find out key information like: who their manager is, what label are they signed to, where do they tour, and where are they getting their music from. Are they on DemoDrop? All of these can be found by doing simple google searches. Once you have done some digging you can start to formulate the easiest way to get to them.


  1. Get out from behind your computer.


I love social media but still prefer the real world. Most young people think everything is done over the internet, not true. You need to GO OUT to clubs/festivals where your favorite DJ’s are playing. Meet people, make friends, find out who is who. Getting in touch with an artist’s Tour Manager or Manager is actually more important than meeting the artist. When you meet an artist they will direct you to their manager as soon as you ask for contact info anyway- your best approach is to buddy up with the manager/tour manager from the start. Get to know them and ask “what is the best way for me to get my music to (artists name)” they will likely give you an email or a link to a demo submission site.


  1. Be transparent.


Put a face to your profile or email you are sending music from. Try to add some context when you send music to people ie how you found out about them, have you seen them live? Mention these details in a short sentence as well as a few details about yourself. KEEP IT SHORT! Do not go on a tangent about how you have been producing music for years and all you need is some help-be brief and don’t sound desperate. Also have a photo on your email or a social page, people connect to faces not letters or logos.


  1. Be honest with yourself.


Is your music really that good? Is your mom and little brother your only fan? Put in the work and be honest with yourself and where you are creatively. You should feel your music is something that this artist is missing out on. If you do not have that feeling, do not waste their time or more importantly your own time! Put in the work, sometimes you only have one shot.


  1. Persistence.


“Oh I emailed Diplo but he never got back to me, I tried.” No you did not. You need to be persistent when it comes to reaching out to people. Follow up, follow up, follow up, eventually someone will answer but no one answers on the first ring! I had a DemoDrop user ask me if I had the contact for a specific artist because he wanted to remix one of his tracks. I did a simple Google search and had his labels phone number and email. Some people don’t even try! Be persistent, offer value to the artist and NEVER GIVE UP.

An EDM timeline: then to now




April 2010: Tiesto plays the mainstage at Coachella Valley Music Festival to an unaware American crowd, contributing to the EDM buzz in North America.

June 2010: The last EDC is held in Los Angeles after getting kicked out of LA county. EDC launches in Las Vegas in a venue with 5 times the capacity.

December 2011: According to Google, dubstep reaches it’s peak.

June 2012: Robert F.X. Sillerman attempts to buy a sub-culture and spends $1 billion buying up companies related to EDM events and culture.

June 2012: Swedish House Mafia breaks up.

October 2012: Calvin Harris’ 18 Months Record begins to cross over into pop with tracks featuring Florence Welch, Rihanna, Kelis and Ellie Goulding.


December 2012:  Among nominee’s Avicii, Calvin Harris and Swedish House Mafia-Skrillex wins the grammy for ‘Best Dance Recording’ with “Scary Monsters and Nice Sprites.”

February 2013: SFX buys Beatport for an estimated $50 million.

February 2013: Baauer‘s “Harlem Shake” goes viral, continuing electronic dance music’s transformation from subculture into mass-media.

March 2013: Avicii goes country in a main-stage set at Ultra.

May 2014: EDM is worth a reported $6.2 Billion USD.

June 2013: Martin Garrix’s-Animals is released.



August 2013: Forbes places Calvin Harris atop its Electronic Cash Kings list, estimating his earnings at $46 million.

September 2013: Electric Zoo reports record numbers in attendance.

September 2013: Afrojack tells the New Yorker, “I have no idea what I’m supposed to do with all of this money.” Not a bad problem to have.

September 2013: Avicii peaks.

October 2013: SFX prices its initial public offering at $13 per share; the stock closes down 8.5 percent at $11.89, just shy of the highest it will ever reach. “SFX Stock Flops in IPO Debut,” reports the Wall Street Journal.

March 2014: SFX’s stock slips to $6.75, roughly half of its October 2014 IPO opening of $13.

March 2014: Replacing Avicii on the main stage of Ultra Music Festival, in a jab at Martin Garrix’s ubiquitous “Animals,” Deadmau5 plays a big-room version of “Old MacDonald Had a Farm.”

May 2014: “Saturday Night Live” mocks the corporate greed in EDM culture with “When Will the Bass Drop?” by Sam F

July 2014: On stage, mid-set, David Guetta stares into the void and realizes the futility of human existence.

August 2014: Forbes puts Calvin Harris in the top of its Electronic Cash Kings list, he is worth a reported $66 million.

September 2014: Replacing Avicii, Kygo knocks the panties off EDM fans with a vibey, slow tropical set leaving fans wondering if Tropical House is the sub-genre of the year.

January 2015: Zedd peaks.

March 2015: Beatport launches a free streaming app. It sucks.

May 2015: Calvin Harris peaks.

August 2015: Forbes places Calvin Harris atop its Electronic Cash Kings list. His earnings remain flat at $66 million.

August 2015: Martin Garrix leaves Spinnin’ Records citing “Creative Differences.”

September 2015: TomorrowWorld festival become “Mud World” as fans walk miles to find ubers, burritos and water.

February 2016: SFX files for bankruptcy.

March 2016:  SFX announces the selloff of Beatport.

March 2016: Avicii announces his intention to retire from touring, following his summer run of festivals and dates in Ibiza and Las Vegas.


April 2016: Mike Posner’s “I Took a Pill in Ibiza” resonates with old EDM fans as a new era begins.

EDM is not dead maybe the word is but dance music will always continue to grow and evolve. When dance music becomes to be mainstream it loses it authenticity, money becomes the new object and good art is held back by fame chasers. Who would have known half of Ultra’s main stage would be Trap DJ’s? It is an exciting time and with the advancement of technology puts even more people in the artistic realm. We will see more true artists emerge as bought fame through social media will continue to phase out the imposters.

Here’s to a bright future.


6 ways to get the most out of DemoDrop

  1. Send your music to producers, DJ’s and labels.

-It is important to send your music to like
minded producers to gain support and get more plays on your tracks. Remember, the charts are ranked on plays/supports not just supports.

-Go to the users tab and look for new users to send your music to that are new to DemoDrop.

-Keep an eye out for active users that you may see supporting other tracks similar to yours.

Screenshot 2016-02-27 at 1.29.47 PM-Don’t forget to search for labels under the users tab to possibly get a release or form a working relationship.

2. Find a vocalist.

-It is easy to forget that there are quite a few soulful vocalists on DemoDrop-most of them undiscovered. Some nice vocals can take your music to the next level.Screenshot 2016-02-27 at 1.30.19 PM


3. Support, share, give feedback and follow others.

-In order to connect with producers it is important to support and comment on others tracks.Screenshot 2016-02-27 at 1.33.18 PM

-Leaving feedback will lead others to listen and give you feedback as well.

-Follow other users to gain followers and connect with like minded producers and fans.

4. Get social.

-We always leave retweet links to demodrop tracks. Make sure you tag us @demodrop and also include the link to your track!

-We are also active on Facebook and Instagram.

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5. Take advantage of hidden features.

-To add a professional look to your Facebook page add the DemoDrop Submission tab.
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-Use our Facebook embed player. Unlike SoundCloud DemoDrop tracks plays on Facebook.

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6. Have a fresh looking profile.

-Make sure you have added a background image to your profile to give it a polished look.

-Add all of your social channels and website so users can connect with you!

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